Social Commerce: Marketing, Technology and Management by Efraim Turban (English)


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Estado do item: Novo em folha
Formato: Livro brochura Idioma: Inglês
Ano de publicação: 2016 ISBN-13:



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Social Commerce: Marketing, Technology and Management by Efraim Turban (English)

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Product Information
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Product Identifiers
Publisher Springer
ISBN-10 331936670x
ISBN-13 9783319366708
eBay Product ID (ePID) 240563515

Product Key Features
Format Trade Paperback
Publication Year 2016
Language English

Weight 295.6 Oz
Width 8.3in.
Length 11in.

Additional Product Features
Number of Volumes 1 Vol.
Dewey Edition 23
Table of Content Introduction to Social Commerce.- Tools and Platforms for Social Commerce.- Supporting Theories and Concepts for Social Commerce.- Marketing Communications in Social Media.- Customer Engagement and Metrics.- Social Shopping: Concepts, Benefits, and Models.- Social Customer Service and CRM Contents.- The Social Enterprise: From Recruiting to problem Solving and Collaboration.- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming.- Strategy and Performance Management in Social Commerce.- Implementing Social Commerce Systems.
Illustrated Yes
Dewey Decimal 658.872
Series Springer Texts in Business and Economics Ser.
Copyright Date 2016
Author Judy Strauss, Linda Lai, Efraim Turban
Lc Classification Number Hf4999.2-6182

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